Excite Holidays and Travel South USA gave 30 agents a taste of Southern Hospitality with an interactive cooking class to celebrate the launch of their new campaign, ‘Travel South: Heart & Soul of America’. On Tuesday 5th June, agents visited the James Street Cooking School in Brisbane’s hip Fortitude Valley and tried their hand at cooking some Southern classics.

After a quick demonstration by the instructor, it was time for agents to get their hands dirty! Preparation began on what would be a fantastic Southern feast, including andouille hush puppies, skillet corn bread, southern fried chicken, kale and bacon salad and slow roasted pulled pork.

After a quick break, the kitchen was transformed into a communal dining table and the group shared the fruits of their labour.

In attendance at the event was Sue Watts, Excite Holidays Business Development Manager and Tahnee Dobson from Travel South USA, who gave agents an update on what makes the Southern states a must visit for their clients.

The agents left with a custom branded apron, a set of new recipes to try at home, and a true sense of the famous Southern Hospitality.